BOOST YOUR
REVENUE WITH CONVERSION RATE OPTIMIZATION
Consultation, design, and execution of C.R.O campaigns on your customer journey from awareness to advocacy.
CONVERSION HAPPENS FROM AWARENESS TO ADVOCACY
Successful Conversion Rate Campaigns understand your customer journey from the moment they become aware of an unresolved need in their lives to the moment they actively recommend your product or service.
Customers don’t just stumble into purchase decisions. Buyers research, compare and test before engaging with a product or a service.
Your business will experience growth if you understand there are conversion points beyond the purchase transaction. These points are Re-purchase, loyalty, and advocacy
ABOUT US
OUR PROCESS
We are a team of sales, marketing, and technology professionals with more than 25 years of experience helping companies grow their revenue through channel development, marketing strategy, and execution of technology implementation.
We have experienced firsthand, how companies spend money and resources trying to convert cold leads into sales with very low success rates.
That is why we created C.R.Optimum. We help SMBs companies in the US boost their revenue by understanding their buyer’s journey and optimizing the conversion rate throughout all costumer's touchpoints.
We also help our clients expand their focus from first-time buyers to a more profitable loyalty and advocacy model.
DISCOVERY SESSION
One of our consultants will meet with you to understand your brand, product, customer journey, touchpoints, and conversion rates. We will also want to understand your sales metrics. Which will include your closing rate, average ticket, revenue goals, channels, and product portfolio.
DESIGN
With the information collected in the discovery session, our team will design a Conversion Rate Optimization campaign that will support your business goals. We will define a baseline of conversion rate and we will present KPIs to measure our performance. We will also help fill the gaps you have in your marketing playbook.
EXECUTION
Once our Conversion Rate Optimization campaign is approved, we will engage all the teams required to execute the different tactics of the playbook.
REPORTING
We will develop an online dashboard where you will see the status of the Conversion Rate Optimization campaign in real-time.
FEEDBACK
We will have a regular feedback session with you to determine the impact of the C.R.O campaign on your business and we will adjust the campaign execution according to your input.
YOUR C.R.OPTIMUM TEAM
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SALES CONSULTANT
An expert professional with more than 20 years of experience generating revenue for companies in multiple verticals in the US. They are responsible for making sure the C.R.O. campaigns create a real impact on the client's sales channels. They actively participate in the design and feedback phases to provide knowledge and expertise to continually improve the results of our campaigns.
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MARKETING CONSULTANT
An expert professional with more than 20 years of experience creating and executing marketing plans for companies in the US across different verticals. They are responsible for creating the C.R.O. campaign playbook and metrics. They actively participate in the design and feedback phases to provide knowledge and expertise to continually improve the results of our campaigns.
ACCOUNT EXECUTIVE
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TECHNOLOGY CONSULTANTS
An IT professional with more than 20 years of experience leading digital transformation projects for multiple companies in the US. They are responsible for understanding the technology stack of the client and incorporating those tools into the C.R.O. campaign. They actively participate in the reporting phase to make sure the dashboards are delivering the information needed in the best possible way.
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A sales professional capable of presenting a product or service’s value promise and following a sales script with a high close rate. They are responsible for the front-facing tasks of the lead maturation, such as customer pre-qualification, sales presentations, follow-up calls, and support calls. They work in collaboration with the Account Managers to optimize the revenue of our client.
SALES DEVELOPMENT HUNTER
ACCOUNT MANAGERS
A seasoned sales professional capable of leading teams to deliver or beat the revenue goals of our clients. They are responsible for the client’s campaign performance. They have to consistently manage and oversee all the team members to improve conversion rates through the lead maturation workflow.
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A marketing professional specializing in telemarketing strategies such as cold calling, scheduling, product support, data collection, and market research. They are responsible for the voice-contact tasks of the lead maturation workflow and work in collaboration with the Account Executives to move prospects through the customers’ life cycle of the product.
DIGITAL HUNTERS
A marketing professional specialized in digital strategies such as content marketing, email marketing, online lead farming, social media marketing, and search optimization. They are responsible for the digital tasks of the lead maturation workflow and work in collaboration with the SD Hunters to move the prospects through the customers’ life cycle of the product.
